Performance Marketing vs Digital Marketing: The Difference I Actually Care About I spent years working across different parts of digital marketing before I started thinking much more seriously in terms of performance marketing. And for me, the difference is not…
What I Actually Do as a Performance Marketing Consultant in India When a business hires me as a performance marketing consultant, I do not see my job as simply reviewing Meta Ads or Google Ads and suggesting a few optimizations.…
What I Actually Do as a Performance Marketer in India I have been working hands-on with paid advertising for almost 10 years, and one thing has become very clear to me: managing campaigns is only a small part of performance…
Quick Answer How Should You Choose the Best Performance Marketing Expert in India? If I were hiring a performance marketing expert for my own business, I would not start with certifications, follower count or a screenshot showing one unusually good…
Quick Answer What Does a Performance Marketing Expert in India Actually Do? A performance marketing expert should do more than manage ad accounts. My role is to connect paid media, landing pages, conversion tracking, CRO, analytics, remarketing and customer acquisition…
Quick Answer What Does a YouTube Ads Consultant Actually Do? A YouTube Ads consultant should do more than launch campaigns and report views. My role is to help businesses build a paid acquisition system around campaign strategy, audience targeting, video…
Case Study Snapshot 5,030 Conversions at ₹87.65 Cost per Conversion for an Ayurveda Company In this Google Ads campaign for an Ayurveda company, approximately ₹4.41 lakh in advertising spend generated 5.03K attributed conversions at an average cost per conversion of…
Quick Answer Should You Hire a YouTube Ads Agency, Freelancer or In-House Expert? There is no single hiring model that fits every business. A YouTube Ads agency can make sense when you need access to a wider team and multiple…
Quick Answer Which YouTube Ads Metrics Actually Matter? The YouTube Ads metrics I care about depend on what stage of the funnel I am trying to diagnose. CPV tells me about the cost of attention. CTR tells me whether viewers…
Quick Answer How Should You Structure a YouTube Ads Campaign? I prefer structuring YouTube Ads around three clear jobs: acquisition, testing and remarketing. Acquisition campaigns are built to reach new potential customers. Testing campaigns help me evaluate audiences, creatives, offers…