Scale customer acquisition profitably through Meta Ads while maintaining positive ROAS and sustainable acquisition costs.
📊 Performance Marketing Case Studies
Real Campaigns. Real Numbers. Real Growth.
A selection of performance marketing case studies from Deepak Singh across EdTech, D2C ecommerce, digital products and lead generation.
These campaigns combine paid media, customer acquisition, creative testing, funnel optimization, CRO, retargeting, analytics and systematic campaign scaling.
01
₹2.7Cr
Course Sales
02
₹1.43Cr+
D2C Revenue
03
₹1.13Cr+
Education Revenue
04
66,300+
YouTube Leads
CASE STUDY
01
🎓 EdTech · Online Education
Generated ₹2.7 Crore in Course Sales Through Performance Marketing.
Tracked Revenue
₹2.7 Crore
Primary Channel
Meta Ads
Industry
EdTech
Focus
Customer Acquisition
01
Objective
02
Challenges
01
Highly competitive online education market.
02
Need for a consistent and scalable acquisition flow.
03
Maintaining profitability while increasing advertising spend.
04
Converting cold audiences into paying students.
03
Strategy
📣
Meta Ads
Paid acquisition campaigns built around lead generation and course sales.
🧭
Full-Funnel Acquisition
Connected advertising, landing pages, lead capture, follow-up and final conversion.
🔁
Retargeting
Multiple audience segments based on user interaction and funnel stage.
🧪
Creative & Offer Testing
Continuous testing of creatives, copy, offers and audience combinations.
04
Execution
01
Audience expansion and lookalike audience testing.
02
Optimization across the lead capture and sales funnel.
03
Daily monitoring of ROAS, CPL, CTR and conversion rates.
04
Budget scaling across campaigns demonstrating sustainable performance.
05
Results
Tracked Sales Revenue₹2.7 Crore
generated through performance marketing, Meta Ads and funnel optimization.
✓
Generated ₹2.7 Crore in tracked sales revenue.
✓
Successfully scaled campaigns while maintaining profitable acquisition costs.
✓
Built a repeatable customer acquisition system using Meta Ads, retargeting and funnel optimization.
CASE STUDY
02
🛒 D2C Ecommerce · Hair Care
Generated ₹1.43 Crore+ Revenue for a Hair Oil Ecommerce Brand.
COD Revenue
₹1.43Cr+
Revenue Processed
₹14,379,169+
Primary Channel
Meta Ads
Industry
D2C Ecommerce
01
Objective
Scale customer acquisition profitably through Meta Ads while maintaining sustainable acquisition costs and positive ROI.
02
Challenges
01
Competing in a crowded and highly competitive hair care market.
02
Building enough trust to convert cold audiences into customers.
03
Managing a customer acquisition journey heavily influenced by COD orders.
04
Increasing revenue while maintaining acquisition efficiency and profitability.
03
Strategy
🎬
Creative Testing
Problem-solution, testimonial, transformation and UGC-style advertising creatives.
📣
Audience Strategy
Broad targeting, interest audiences, lookalikes and retargeting campaigns.
🧭
Funnel Optimization
Product-page improvements, mobile-first experience and stronger purchase journey.
⭐
Trust & Social Proof
Trust-building elements and social proof used to improve confidence among cold audiences.
04
Execution
01
Managed Meta Ads campaigns end-to-end across customer acquisition and retargeting.
02
Continuously tested advertising creatives, messaging and audience combinations.
03
Optimized campaign structure and bidding based on performance data.
04
Scaled winning campaigns while monitoring acquisition efficiency.
05
Results
COD Revenue Generated₹1.43 Crore+
₹14,379,169+ in revenue processed through COD orders while scaling ecommerce customer acquisition through Meta Ads.
✓
Generated ₹1.43 Crore+ in COD revenue.
✓
Scaled ecommerce sales through Meta Ads and continuous creative testing.
✓
Built a repeatable customer acquisition system using paid media, retargeting and funnel optimization.
✓
Managed ongoing campaign optimization and scaling while monitoring acquisition efficiency.
CASE STUDY
03
📚 Education · Learning Resources · Digital Products
Generated ₹1.13 Crore+ Revenue for an Educational Worksheets Brand.
Revenue Generated
₹1.13Cr+
Primary Channel
Meta Ads
Industry
Education
Focus
Online Sales
01
Objective
Scale online sales while maintaining profitable customer acquisition and improving conversion performance across the purchase journey.
02
Challenges
01
Reaching parents, teachers and education-focused audiences efficiently.
02
Building trust in a competitive education and learning resources market.
03
Scaling revenue while maintaining acquisition efficiency.
04
Improving conversion performance across the customer purchase journey.
03
Strategy
🎯
Customer Acquisition
Meta Ads targeting parents, teachers and education-focused audiences.
📣
Audience Testing
Interest audiences, lookalikes, broad targeting and retargeting.
🎨
Creative Strategy
Benefit-driven, problem-solution, product demonstration and education outcome-focused creatives.
🧪
Funnel Optimization
Landing pages, offer positioning, messaging, checkout flow and conversion testing.
04
Execution
01
Managed end-to-end Meta Ads campaigns across acquisition and retargeting.
02
Conducted continuous audience and creative testing.
03
Optimized campaigns using ROAS, CAC, CTR and conversion-rate data.
04
Scaled stronger campaigns while monitoring acquisition profitability.
05
Improved funnel performance through ongoing conversion testing and optimization.
05
Results
Revenue Generated₹1.13 Crore+
generated through Meta Ads, audience testing, creative optimization and funnel improvements.
✓
Generated ₹1.13 Crore+ in revenue.
✓
Successfully scaled online sales through performance marketing.
✓
Improved customer acquisition and conversion performance through continuous testing.
✓
Built a scalable acquisition system around paid media, retargeting and funnel optimization.
CASE STUDY
04
▶️ Education · Coaching · Lead Generation
Generated 66,300+ Leads at ₹76 CPL Through YouTube Ads.
Leads Generated
66,300+
Cost Per Lead
₹76
Clicks Generated
718K+
Ad Spend Managed
₹50.4L
01
Objective
Scale lead generation through YouTube Ads while maintaining consistent acquisition efficiency and sustainable cost per lead.
02
Challenges
01
Generating leads at significant volume in a competitive education and coaching market.
02
Maintaining CPL while increasing campaign volume and spend.
03
Converting cold video audiences into qualified prospects.
04
Scaling campaigns without significant performance deterioration.
03
Strategy
▶️
YouTube Ads Acquisition
Video-led campaigns designed to reach relevant education and coaching audiences at scale.
🎯
Audience Targeting
Interest audiences, custom audiences and intent-based audience strategies.
🔁
Remarketing Infrastructure
Website visitor, video viewer and funnel-based remarketing audience segmentation.
🧪
Funnel Optimization
Landing-page improvements, registration flow testing, creative testing and audience refinement.
04
Execution
01
Managed YouTube Ads campaigns end-to-end across acquisition and remarketing.
02
Built and optimized remarketing audiences based on funnel behavior.
03
Monitored CPL, CTR, CPV and conversion performance continuously.
04
Scaled stronger campaigns systematically while maintaining acquisition efficiency.
05
Continuously tested creatives, audiences and landing-page elements.
05
Results
Leads Generated66,300+
generated at approximately ₹76 CPL while managing ₹50.4 Lakh in advertising spend.
CPL
₹76
Clicks
718K+
Ad Spend
₹50.4L
✓
Generated 66,300+ leads through YouTube Ads.
✓
Maintained an average ₹76 cost per lead while operating at high volume.
✓
Generated more than 718,000 clicks across the acquisition system.
✓
Managed approximately ₹50.4 Lakh in advertising spend.
✓
Built a scalable lead-generation engine using YouTube Ads, remarketing and funnel optimization.
📈 Performance Marketing in Action
Need Better Customer Acquisition & Stronger Marketing Performance?
I work across Meta Ads, Google Ads, YouTube Ads, customer acquisition, CRO, retargeting, analytics and performance marketing systems designed around measurable business outcomes.
The focus
Better acquisition. Better conversion. Better marketing economics. 📊