Case Study Snapshot 5,030 Conversions at ₹87.65 Cost per Conversion for an Ayurveda Company In this Google Ads campaign for an Ayurveda company, approximately ₹4.41 lakh in advertising spend generated 5.03K attributed conversions at an average cost per conversion of…
Case Study Snapshot 656 Conversions at ₹109 Cost per Conversion for an EdTech Brand In this Google Ads campaign for an EdTech brand, approximately ₹71,200 in advertising spend generated 655.98 attributed conversions at an average cost per conversion of ₹109.…
Quick Answer Should You Hire a YouTube Ads Agency, Freelancer or In-House Expert? There is no single hiring model that fits every business. A YouTube Ads agency can make sense when you need access to a wider team and multiple…
Quick Answer Which YouTube Ads Metrics Actually Matter? The YouTube Ads metrics I care about depend on what stage of the funnel I am trying to diagnose. CPV tells me about the cost of attention. CTR tells me whether viewers…
Quick Answer How Should You Structure a YouTube Ads Campaign? I prefer structuring YouTube Ads around three clear jobs: acquisition, testing and remarketing. Acquisition campaigns are built to reach new potential customers. Testing campaigns help me evaluate audiences, creatives, offers…
Quick Answer Why Are Your YouTube Ads Getting Views but No Leads? If your YouTube Ads are generating views but very few leads, I would not assume that YouTube itself is the problem. The breakdown can happen at several points:…
Quick Answer How Should You Structure YouTube Ads Remarketing? I do not treat YouTube Ads remarketing as one audience containing everyone who has interacted with the business. I prefer separating users based on what they did, how much intent they…
Quick Answer Do YouTube Ads Work for EdTech Lead Generation? Yes. YouTube Ads can be a strong lead-generation channel for EdTech and education businesses when the campaign connects the right audience, video message, offer, landing page and conversion system. I…
Quick Answer How Should You Target YouTube Ads in India? I do not start YouTube Ads targeting by asking which audience is cheapest. I start by asking who is most likely to care about the offer, what problem they are…
Quick Answer Can YouTube Ads Generate Leads? Yes. YouTube Ads can be used as a measurable lead-generation channel when the audience, video message, offer, landing page, conversion tracking and follow-up process work together. I do not approach YouTube lead generation…