I Do Not Think of a Performance Marketing Funnel as Just TOFU, MOFU and BOFU When people talk about a performance marketing funnel, the conversation often becomes very theoretical. Top of funnel. Middle of funnel. Bottom of funnel. Awareness. Consideration.…
I Do Not Judge Performance Marketing From One Metric One of the biggest mistakes I see in paid acquisition is trying to reduce performance to one number. Sometimes that number is ROAS. Sometimes it is CPL. Sometimes it is CAC.…
How I Start a Performance Marketing Audit When I conduct a performance marketing audit, I do not start inside Meta Ads, Google Ads or YouTube Ads looking for random campaign mistakes. I start with the business. Before I can decide…
Performance Marketing vs Digital Marketing: The Difference I Actually Care About I spent years working across different parts of digital marketing before I started thinking much more seriously in terms of performance marketing. And for me, the difference is not…
If I Had to Choose Between an Agency, Freelancer or In-House Performance Marketer, I Would Start Here I do not think there is one universally better model for performance marketing. I have worked closely enough with paid acquisition to see…
What I Actually Do as a Performance Marketing Consultant in India When a business hires me as a performance marketing consultant, I do not see my job as simply reviewing Meta Ads or Google Ads and suggesting a few optimizations.…
What I Actually Do as a Performance Marketer in India I have been working hands-on with paid advertising for almost 10 years, and one thing has become very clear to me: managing campaigns is only a small part of performance…
Quick Answer How Should You Choose the Best Performance Marketing Expert in India? If I were hiring a performance marketing expert for my own business, I would not start with certifications, follower count or a screenshot showing one unusually good…
Quick Answer What Does a Performance Marketing Expert in India Actually Do? A performance marketing expert should do more than manage ad accounts. My role is to connect paid media, landing pages, conversion tracking, CRO, analytics, remarketing and customer acquisition…
Quick Answer What Does a YouTube Ads Consultant Actually Do? A YouTube Ads consultant should do more than launch campaigns and report views. My role is to help businesses build a paid acquisition system around campaign strategy, audience targeting, video…