Explore practical performance marketing strategies, case studies and insights from me, Deepak Singh, across Meta Ads, Google Ads, YouTube Ads, CRO, tracking, attribution, CAC, ROAS and paid acquisition. I share lessons from almost 10 years of hands-on experience managing and scaling campaigns across lead generation, ecommerce, education and digital products.
Performance Marketing vs Digital Marketing: The Difference I Actually Care About I spent years working across different parts of digital marketing before I started thinking much more seriously in terms of performance marketing. And for me, the difference is not…
If I Had to Choose Between an Agency, Freelancer or In-House Performance Marketer, I Would Start Here I do not think there is one universally better model for performance marketing. I have worked closely enough with paid acquisition to see…
What I Actually Do as a Performance Marketing Consultant in India When a business hires me as a performance marketing consultant, I do not see my job as simply reviewing Meta Ads or Google Ads and suggesting a few optimizations.…