quiz - Deepak Singh Marketing

149

Test your Knowledge of Digital Marketing

Hey, Deepak here. Let's test your digital marketing knowledge. This quiz will help you understand where you stand in Digital marketing and based on the results you can further improve yourself.

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1. Which of the following is a common mistake to avoid when conducting an A/B test?

Testing too many variables at once, which can make it difficult to determine which variable had the most impact on the results

Setting a low statistical significance threshold, which can result in inconclusive or misleading results

Continuing to test indefinitely, rather than stopping the test once a clear winner has emerged

All of the above

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2. Your Facebook Ads campaign generated 100,000 impressions and 1,000 clicks at a cost of $1,000. What is the cost per thousand impressions (CPM) and cost per click (CPC) for this campaign?

$10.00 CPM, $1.00 CPC

$10.00 CPM, $10.00 CPC

$1.00 CPM, $10.00 CPC

$1.00 CPM, $1.00 CPC

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3. Which of the following ad formats allows advertisers to showcase multiple products in a single ad unit on Google Search?

Sitelink extensions

Callout extensions

Promotion extensions

Price extensions

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4. Which Facebook Ads objective is best suited for promoting a new e-commerce store focused on generating more sales?

Traffic

Conversions

Brand Awareness

Engagement

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5. Which of the following is a difference between a standard Facebook ad and a Dynamic Product Ad (DPA), and in what situations would an advertiser choose to use DPAs instead of standard ads?

Standard ads are more customizable and allow for more creative control, while DPAs are more automated and show personalized product recommendations based on user behavior.

DPAs are only available for ecommerce businesses and show product information from a product catalog, while standard ads can be used for any type of business and can showcase any type of content.

Standard ads use a traditional ad format, while DPAs use a dynamic ad format that automatically shows the most relevant products to users based on their interests and behaviors.

DPAs require a higher ad spend and have a higher cost per click (CPC) than standard ads, but are more effective at driving conversions and increasing return on ad spend (ROAS).

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6. What is the Facebook Ads Auction, and how does it work?

A process in which advertisers bid for ad space on Facebook, with the winner getting their ad shown to the targeted audience.

A type of ad format that is optimized for desktop devices.

A targeting option that allows advertisers to reach people who have previously engaged with their content on Facebook.

A tool that allows advertisers to create and manage their Facebook ad campaigns.

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7. When analyzing audience overlap between two or more custom audiences in Facebook Ads Manager, which metric should you pay attention to in order to understand the degree of overlap between the audiences?

Reach

Frequency

Impression Share

Percentage of Overlap

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8. Mr. Mohan shared 2 different campaigns with following data Campaign 1: lead received last month is 500 and per lead cost is Rs.350/-, with conversion rate of 9%. Avg ticket size of the course is Rs.45000/-Campaign 2: lead received last month is 150 and per lead cost is Rs.425/-, with conversion rate of 15%. Avg ticket size of the course is Rs.89000/-From the above data, What is the total ad cost from the campaign A?

1,75,000

1,75,500

1,74,000

1,76,460

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9. Can you assist Mr. Kumar in identifying which tag is not required to be set up for running retargeting ads on Facebook, Display, and YouTube?

Facebook Pixel

Google Ads Tag

Google Analytics

Google Tag manager

Both analytics and tag manager are not required

Facebook pixel and google ads tag are not required

Facebook pixel and google tag manager not required

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10. Mr. Saurabh work as Facebook ads expert at SBN Pvt. Ltd. He has shared a short message regarding the facebook ad performance for the last 3 weeks. “Hi team, in total, 45% of the leads were scheduled for Demos (DS), of which 50%, that is 225 demos were conducted (DC), with 8% conversions. Currently, cost per lead is Rs.550.” The associates aren’t aware of the actual figures and data. By going the above information, What is the total number of leads received?

900

975

1000

1150

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11. Which Facebook Ads targeting option allows you to reach people who have previously engaged with your content?

Custom Audiences

Lookalike Audiences

Interest Targeting

Behavioral Targeting

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12. Mr. Saurabh work as Facebook ads expert at SBN Pvt. Ltd. He has shared a short message regarding the facebook ad performance for the last 3 weeks. “Hi team, in total, 45% of the leads were scheduled for Demos (DS), of which 50%, that is 225 demos were conducted (DC), with 8% conversions. Currently, cost per lead is Rs.550.” The associates aren’t aware of the actual figures and data. By going the above information, What is CAC here?

27555

28555

29555

30555

31555

32555

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13. Mr. Mohan shared 2 different campaigns with following data Campaign 1: lead received last month is 500 and per lead cost is Rs.350/-, with conversion rate of 9%. Avg ticket size of the course is Rs.45000/-Campaign 2: lead received last month is 150 and per lead cost is Rs.425/-, with conversion rate of 15%. Avg ticket size of the course is Rs.89000/-From the above data, What is the revenue from the campaign A?

15,80,000

17,91,900

20,25,000

20,02,500

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14. If you want to generate 500 conversions per month with a cost per conversion (CPC) of $5, and your conversion rate is 2%, what should your daily budget be?

$25

$41.67

$82.24

$125

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15. Mr. Mohan shared 2 different campaigns with following data Campaign 1: lead received last month is 500 and per lead cost is Rs.350/-, with conversion rate of 9%. Avg ticket size of the course is Rs.45000/-Campaign 2: lead received last month is 150 and per lead cost is Rs.425/-, with conversion rate of 15%. Avg ticket size of the course is Rs.89000/-From the above data, Which campaign is performing good?

Campaign A

Campaign B

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16. What is the difference between Cost Per Click (CPC) and Cost Per Impression (CPM) bidding?

CPC is the amount an advertiser pays when a user clicks on their ad, while CPM is the amount an advertiser pays for every 1,000 ad impressions.

CPC is the amount an advertiser pays for every 1,000 ad impressions, while CPM is the amount an advertiser pays when a user clicks on their ad.

CPC and CPM are the same thing.

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17. What are some potential reasons for Mr. Das not receiving any impressions despite setting up a Google Display ad with an audience size of 89 people?

For display retargeting, the audience size should be a minimum of 90 people. Anything less than this may be too low.

To ensure adequate impressions for a display retargeting campaign, it is recommended to have an audience size of at least 100 people.

An audience size of at least 200 people is advisable for a display retargeting campaign to generate a sufficient number of impressions.

To achieve a suitable number of impressions for a display retargeting campaign, the audience size should be a minimum of 500 people.

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18. Which placement option allows you to choose specific websites and apps to show your ads on?

Automatic placements

Managed placements

Keyword placements

Topic placements

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19. Mr. Mohan shared 2 different campaigns with following data Campaign 1: lead received last month is 500 and per lead cost is Rs.350/-, with conversion rate of 9%. Avg ticket size of the course is Rs.45000/-Campaign 2: lead received last month is 150 and per lead cost is Rs.425/-, with conversion rate of 15%. Avg ticket size of the course is Rs.89000/-From the above data, What is the ROAS from the campaign B?

21.45

26.89

31.41

33.56

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20. Mr. Saurabh work as Facebook ads expert at SBN Pvt. Ltd. He has shared a short message regarding the facebook ad performance for the last 3 weeks. “Hi team, in total, 45% of the leads were scheduled for Demos (DS), of which 50%, that is 225 demos were conducted (DC), with 8% conversions. Currently, cost per lead is Rs.550.” The associates aren’t aware of the actual figures and data. By going the above information, what is the total ad cost?

5,00,000

5,25,000

5,50,000

5,75,000

6,00,000

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21. Your Facebook Ads campaign generated 1,000 clicks at a cost of $1,000. Out of those clicks, 100 people made a purchase, resulting in $2,000 in revenue. What is the return on ad spend (ROAS) for this campaign?

0.5

1.0

1.5

2.0

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22. Mr. Saurabh work as Facebook ads expert at SBN Pvt. Ltd. He has shared a short message regarding the facebook ad performance for the last 3 weeks. “Hi team, in total, 45% of the leads were scheduled for Demos (DS), of which 50%, that is 225 demos were conducted (DC), with 8% conversions. Currently, cost per lead is Rs.550.” The associates aren’t aware of the actual figures and data. By going the above information, For how many leads were the demo scheduled?

400

425

450

475

500

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23. Which of the following is not a valid email marketing metric and why?

Open rate, which measures the percentage of recipients who opened an email

Bounce rate, which measures the percentage of emails that were undeliverable

Forward rate, which measures the percentage of recipients who forwarded an email to someone else

Click-to-open rate (CTOR), which measures the percentage of recipients who clicked on a link in an email after opening it

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24. Your Facebook Ads campaign generated 10,000 clicks at a cost of $5,000. Out of those clicks, 500 people made a purchase, resulting in $10,000 in revenue. What is the cost per acquisition (CPA) for this campaign?

$5.00

$10.00

$15.00

$20.00

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25. Mr. Saurabh work as Facebook ads expert at SBN Pvt. Ltd. He has shared a short message regarding the facebook ad performance for the last 3 weeks. “Hi team, in total, 45% of the leads were scheduled for Demos (DS), of which 50%, that is 225 demos were conducted (DC), with 8% conversions. Currently, cost per lead is Rs.550.” The associates aren’t aware of the actual figures and data. By going the above information, How many leads were converted?

Your score is

The average score is 31%

About Deepak Singh

👋 Hi, I’m Deepak Singh – a digital marketer who has generated over 💰50 crores in revenue for clients and businesses.

🎯 My proven and predictable strategies can be tailored to any niche, helping businesses of all sizes achieve unparalleled success.

📈 I know what it takes to generate real results and am always ready to get to work to make it happen.

🚀 From boosting sales to mastering marketing techniques and media buying strategies, I’m here to help you achieve your goals.

So, if you’re ready to transform your business and take your marketing efforts to the next level, let’s get started!

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