👋 About Deepak Singh · Performance Marketing · AI Marketing
About Deepak Singh Performance Marketing Expert & AI Growth Systems Builder.
Deepak Singh is a performance marketing and AI growth systems professional based in New Delhi, India, with 10 years of experience across Meta Ads, Google Ads, YouTube Ads, customer acquisition, CRO, marketing analytics, attribution and marketing automation.
I started as a hands-on digital marketer running paid campaigns and optimizing funnels. Over time, my work expanded into building customer acquisition systems, leading performance marketing teams, improving attribution and creating AI-powered marketing intelligence and automation tools.
🧩 Who I Am
Who Is Deepak Singh?
Deepak Singh is a New Delhi-based Performance Marketing Expert and AI Growth Systems Builder with 10 years of experience in customer acquisition, paid advertising, CRO, marketing analytics, attribution and marketing automation.
His work spans Meta Ads, Google Ads, YouTube Ads, lead generation, ecommerce growth, conversion optimization and AI-powered marketing intelligence across EdTech, D2C ecommerce, coaching, real estate and service businesses.
I began my career with hands-on digital marketing and ecommerce campaigns, working directly on paid media, landing pages, lead generation and customer acquisition. Over time, my role expanded from campaign execution into performance marketing leadership, full-funnel acquisition strategy, analytics, attribution, marketing automation and AI-powered decision systems.
At The DM School, I led performance marketing across multiple business categories, managed Meta Ads, Google Ads and YouTube Ads, built acquisition systems, implemented GA4, GTM, Meta Pixel and Conversion API, and led teams across media buying, creative, reporting and campaign strategy.
10 years across paid acquisition, customer growth and campaign scaling.
Lead generation, ecommerce, education and digital business growth.
GA4, GTM, Meta Pixel, CAPI, CAC, CPL, ROAS and LTV.
Marketing intelligence, automation, APIs, structured data and AI-assisted decision support.
Performance marketer by background. Marketing systems builder by evolution. 🤖
🚀 My Journey
From Running Ads to Building Performance Marketing & AI Growth Systems.
I started with hands-on digital marketing, Facebook Ads, Google Ads, ecommerce growth and lead generation. Over time, my work evolved into full-funnel customer acquisition, team leadership, analytics, attribution, marketing automation and AI-powered marketing technology.
The Hands-On Years
⚡ Digital Marketing & Ecommerce
Started with hands-on ecommerce and digital marketing execution across Facebook Ads, Google Ads, PPC, landing pages, lead generation and customer acquisition.
Paid Acquisition
📈 Performance Marketing & Funnels
Moved deeper into performance marketing, paid acquisition and conversion funnels across agency and EdTech businesses, with a strong focus on Meta Ads, Google Ads, creative testing, audience strategy and customer acquisition.
Scaling Growth
🎯 Performance Marketing Leadership
As Head of Performance Marketing, my work expanded beyond campaign management into customer acquisition architecture, team leadership, analytics, attribution, automation and multi-channel growth systems across Meta Ads, Google Ads and YouTube Ads.
AI + Marketing Intelligence
🤖 Marketing Systems Builder
Today, I combine performance marketing with AI, APIs, structured data, automation and custom marketing technology to build intelligence and decision-support systems for marketers.
This includes DeepSignal by Deepak, a competitive advertising intelligence platform built around competitor ads, creative patterns, messaging strategy, landing-page signals and ecommerce intelligence.
Understand the customer. Acquire them efficiently. Convert them better. Measure what matters. Build systems that make the next decision smarter. ⚡
🎯 Core Expertise
What I Work On Across Performance Marketing, Customer Acquisition & AI Marketing.
My work sits at the intersection of paid media, customer acquisition, conversion optimization, analytics, attribution, marketing automation and AI-powered marketing intelligence.
Performance Marketing
Meta Ads, Google Ads, YouTube Ads, Performance Max, paid customer acquisition, campaign scaling, media planning, budget allocation and multi-channel performance optimization.
Customer Acquisition & Funnels
Lead generation, ecommerce acquisition, retargeting, landing pages, conversion funnels, audience strategy, offer testing and full-funnel customer acquisition systems.
Conversion Rate Optimization (CRO)
Landing page optimization, creative testing, A/B testing, funnel optimization, customer journey analysis and continuous conversion improvement across acquisition funnels.
Marketing Analytics & Attribution
GA4, Google Tag Manager, Meta Pixel, Conversion API, CAC, CPL, CTR, ROAS, LTV, attribution models and marketing reporting systems designed to connect advertising performance with business outcomes.
AI Marketing & Marketing Intelligence
AI-assisted competitor research, creative analysis, messaging intelligence, decision-support systems, marketing automation and structured AI workflows built around real marketing data.
Marketing Technology & Automation
APIs, structured data, CRM systems, automation workflows, reporting pipelines and custom marketing tools designed to reduce manual analysis and improve marketing decision speed.
Ads are only one part of the system. Acquisition, conversion, measurement, automation and intelligence have to work together. ⚡
🏢 Industries & Business Models
Performance Marketing Experience Across Different Industries & Customer Journeys.
Deepak Singh has worked across EdTech, D2C ecommerce, coaching, real estate, lead generation, digital products and service businesses, building and optimizing paid acquisition systems across Meta Ads, Google Ads and YouTube Ads.
The channels may stay similar, but the buying journey, economics, creative strategy, conversion funnel and measurement model can be completely different from one business to another.
EdTech & Online Education
Student acquisition, course sales, webinar funnels, lead generation, paid education offers, retargeting and full-funnel customer acquisition using Meta Ads, Google Ads and YouTube Ads.
D2C Ecommerce
Ecommerce customer acquisition across fashion, apparel, personal care and consumer products, with a focus on Meta Ads, creative testing, product-level performance, ROAS, CAC and conversion rate.
Coaching & Training
Lead generation, workshop registrations, webinar acquisition, landing page optimization, follow-up funnels and audience testing for coaching and training businesses.
Real Estate & Lead Generation
Paid lead generation systems focused on high-intent prospects, campaign targeting, landing pages, lead quality, CPL optimization and downstream conversion performance.
Digital Products
Direct-response acquisition for digital offers where pricing, landing-page conversion, checkout friction, remarketing and paid traffic economics directly influence scalability.
Service Businesses
Customer acquisition systems for businesses where marketing performance depends not only on lead volume, but also on lead quality, sales follow-up and lead-to-customer conversion.
Agency & Performance Marketing Services
Managing acquisition across multiple clients and industries, balancing media buying, campaign strategy, creative development, analytics, reporting, CRO and performance marketing operations.
Different industries. Similar performance questions.
How do we acquire more qualified customers?
How do we reduce CAC or CPL without killing volume?
Which creatives, audiences and offers are actually working?
Where is the conversion funnel leaking?
Can we trust the attribution and tracking data?
How do we scale without destroying efficiency?
I don’t apply the same playbook to every business. The market, customer journey and unit economics should shape the performance marketing strategy. 📈
🤖 AI Marketing & Marketing Intelligence
From Performance Marketing Data to Marketing Intelligence Systems.
My work has evolved beyond running campaigns into building AI-powered marketing intelligence, automation and decision-support systems using advertising data, analytics, APIs, structured data and large language models.
The objective is simple: reduce repetitive analysis and help marketers make faster decisions using real evidence instead of generic AI recommendations.
DeepSignal by Deepak
Competitive Advertising Intelligence Platform
DeepSignal by Deepak is a competitive advertising intelligence platform designed to transform raw competitor advertising data into structured insights across creative strategy, messaging, landing pages and ecommerce signals.
Instead of functioning like a simple Meta Ad Library viewer, DeepSignal connects advertising activity with downstream marketing signals to help marketers understand what competitors are saying, how their messaging changes and what is happening after the click.
Explore AI Marketing →Historical Competitor Ad Tracking
Detects newly launched ads, creative variations, content revisions, messaging concentration and changes in competitor advertising activity over time.
Deterministic Copy Families
Groups exact and near-duplicate advertising messages to identify repeated value propositions, messaging variations and patterns across competitor campaigns.
AI-Powered Persuasion Intelligence
Uses Gemini-powered analysis to examine buyer tensions, reasons-to-buy, core motivations, benefit chains, proof mechanisms, messaging structure and offer architecture.
DeepSignal Copy Score
A framework-driven evaluation system for analyzing advertising copy across buyer relevance, clarity, product specificity, feature-to-outcome translation, proof credibility and coherence.
Landing Page Signals
Monitors competitor advertising destinations for URL health, redirects, broken pages, server errors and other signals that can affect the post-click customer journey.
Shopify Inventory Signals
Uses public ecommerce signals to monitor product and variant availability and understand whether advertised products, sizes or variants are currently in stock or sold out.
Evidence First. AI Second.
I prefer AI as a decision-support layer, not as a replacement for marketing judgment.
The strongest systems start with deterministic marketing data, structured validation and observable evidence. AI is then used to interpret, summarize and accelerate analysis.
The future of performance marketing is not just better ad buying. It is better marketing intelligence built around better data. 🤖
👋 The Short Version
Performance Marketing, AI Marketing & Growth Systems.
Deepak Singh is a New Delhi-based performance marketing professional with 10 years of experience across paid advertising, customer acquisition, CRO, analytics, attribution, marketing automation and AI-powered marketing systems.
My work is focused on one practical objective: using better marketing, better data and better systems to make growth decisions more effective.
Need help with performance marketing or building a smarter growth system?
I work on performance marketing strategy, Meta Ads, Google Ads, YouTube Ads, customer acquisition, CRO, marketing analytics, attribution, automation and AI-powered marketing systems.
Understand the customer. Measure what actually happened. Scale what works. Build smarter systems around it. ⚡